WHY IT IS IMPORTANT TO ENSURE QUALITY LANGUAGE MANAGEMENT
Marketers of the world face today a two-fold challenge: not only create great creative ideas, campaigns, and executions, but also ensure that they will travel the global market safely and work vividly in every single local market.
How to get them right in all details, through so many different cultures, local sensitivities, and language nuances? How to grasp all in-market insights and safeguard full cultural intelligence to make them resonate to local audiences through the world?
Language intelligence and higher copywriting skills are the key to successful tailoring of a global campaign. Brilliant, localized language is at the center of the localization process and allows avoiding blunders and errors that may put the brand at risk and create costly consequences.