BEL GROUP APPOINTS HERCULES FOR ALL BRAND PORTFOLIOS
Bel Group is a major player in the healthy fruit and dairy single-serving portion snacking, currently present in 120+ markets worldwide. Its portfolio includes several iconic brands, such as Babybel, The Laughing Cow, Leerdamer, and Kiri. Bel wants to promote healthier, responsible and accessible food for all consumers worldwide, by offering them a range of healthy snacks and meal solutions.
Hercules first appointment covers adaptation and localization of global campaigns in the Central and Eastern Europe. The core task is to strike a fine balance between brand values consistency and local markets relevance, for many assets across all communication channels, offline and online.
Hercules will start with the launch of Mini Babybel Protein variety in the Czech Republic, a healthy snack available on the go targeting young active and sporty adults. Hercules will also adapt the new equity campaign of The Laughing Cow brand together with other strategic campaigns.
Bel Group and Hercules now join forces to bolster the brand portfolio across the global market, through Hercules adaptation and localization expertise and solutions.