FIRST CAMPAIGN LAUNCH FOR SUPER GROUP
Super Group, formally acquisition into JDE Peet’s, appoints Hercules APAC on its first campaign launch.
As a part of JDE Peet’s, the world’s largest pure-play coffee and tea group, Super Group is the pioneers of the 3-in-1 coffee concept and has a long and well-established coffee history in Asia, serving consumers in the region for over 30 years. The company aims at taking its business to a new level, developing stronger position in all regional markets, including China, Indonesia, Malaysia, Myanmar, Singapore, Thailand and Vietnam.
The first mission of Hercules-APAC is to create and produce communication creative master assets across all its portfolio categories: coffee, tea, milk, cereal, and soymilk. The move marks a significant milestone for Super Group, enhancing the power of its brands portfolio and strengthening its local markets operations and performances.
Super Group and Hercules APAC now join forces for a partnership endorsed by innovation, creativity, and deep local market understanding.