Hercules

HERCULES BRINGS CREATIVE COPYWRITING TO QATAR TOURISM


The dominant trend in international tourism has been for recent years the fast-growing competition between countries or cities acting and communicating as brands. Fuelled by better informed travellers with ability to discover many new destinations, it creates a crucial need to stand out and be unique.

When Qatar Tourism, the responsible authority for building Qatar as a sophisticated, modern, traditional, and luxurious destination,  developed their new global campaign, they decided to call for brilliant creativity braced by intense emotions, the best recipe for uniqueness. Tasked to localize the communication in multiple markets, Hercules understood that only craft creative copywriting and skilled transcreation could safeguard the individuality of the campaign.

Hercules leveraged its global community of native in-market copywriters, all of them with 12+ years’ experience, and expert in using all the subtleties, sensitivities of their native local language, and mastering all their dialects, to creatively transcreate the major campaign headline and 19 taglines related to specific traveler stories. More than 450 different creative proposals, across three continents, were delivered.

Language intelligence, local culture understanding, and transcreation effectiveness are at the core of what Hercules does to provide craft tailored content and copy in any language.


Look for "Advertisement" for example, to find a response
Press Enter to search
Hercules