Hercules strengthens its partnership with JDE in APAC

Hercules expands its strong partnership with JDE in APAC, adding leading regional and local coffee and tea brands: Moccona, L’OR, Essenso, Super, Old Town and Maxwell.

Moccona is one of many heritage brands within the JDE portfolio. Launched way back in 1960, the Brand commands the  number one value share position in instant coffee in Australia, with a range of instant, sachets, capsules, and pouches.

Hercules’ first task on the brand will be the creation of a large number of content and assets for APAC including Australia, New Zealand, China, Thailand, Malaysia and Singapore. Work will be produced by Hercules’ Content Factory located in Kuala Lumpur under the supervision of Hercules’ Global Client Leadership team.

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