Finding the right music to complement your brand messaging contributes significantly to the success of any multi-country campaign. Brands that get it right, entrench themselves into the consumer psyche, while those that don’t, fade from memory quickly. It’s a complex and costly affair.

Factor in extension to new territories and channels, as well as yearly usage rights renewals, and the brand can end up with a budget far exceeding that which Marketing had originally planned or anticipated.

Hercules has launched Maestro a dedicated music production and licencing arm for advertisers who need optimal music solutions while managing the cost of renewals and territory or period extensions.

Based in Prague – one of the globally recognised destinations for music scoring and recording for the film and TV industry, Hercules’ new offering leverages three distinct solutions, depending on time and budget:

  1. Stock music, via the most up-to-date music library resources
  2. Extended search and alternative licensing via Universal Music, sister company within the Vivendi Group
  3. Composing an altogether new piece of music leveraging a unique pool of musical talent able to work across all musical styles, from classical to contemporary, from romance to science fiction, and anywhere in between

Look for "Advertisement" for example, to find a response
Press Enter to search