JDE APPOINTS HERCULES AS ITS GLOBAL PACKAGING DECOUPLING AGENCY
After a global review, JDE appointed Hercules for its global packaging adaptation and design localization business. The appointment covers the entire JDE brand portfolio, including global and regional brands, across 35+ markets.
The importance of packaging design at the point of purchase is today crucial for quickly communicating the overall brand benefits and differentiating it from its competitors in a cluttered retail environment, offline and online.
By attracting visual attention in the store, strengthening brands equity and helping to win business in-store, packaging design is a major contributor to success and value creation.
HERCULES covers the complete range of core Packaging Design services: origination – concept development, logo designs, brand treatment – as well as amplification and adaptation, from simple to complex new product development.