Hercules

MICHELIN ROLLING OUT WITH HERCULES FOR THE NEW GLOBAL CAMPAIGN


Michelin, a worldwide leader in tires and sustainable mobility, recently launched a new global communication campaign. The multi-market, multi-channel campaign aims at supporting Michelin’s ambition and purpose to offer everyone a better way forward.

Hercules has been appointed for transcreation and localization of all creative assets across markets, online and offline. A first implementation involves European markets, with work already done for Germany and Poland.

To better serve Michelin global brand, Hercules regroups all localization and production services for all medias into a single hub, with immediate reactivity and fast turnaround, providing relevant localization together with content origination when and wherever needed. 

Hercules is now part of all resources engaged to strengthen the Michelin brand worldwide footprint, through its always-on line of services and solutions for major global brands.

Transforming Organization

Consolidating 55 local agencies into a global hub

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