MICHELIN ROLLING OUT GLOBALLY WITH HERCULES
Michelin, a worldwide leader in tires and sustainable mobility, recently launched a new global communication campaign. The multi-market, multi-channel campaign aims at supporting Michelin’s ambition and purpose to offer everyone a better way forward.
Hercules is appointed for transcreation and localization of all creative assets across markets, online and offline. A first implementation will involve all major European markets.
To better serve Michelin global brand, Hercules will regroup all localization and production services for all medias into a single hub, with immediate reactivity and fast turnaround, providing relevant localization together with content origination when and wherever needed.
Hercules is now part of all resources engaged to strengthen the Michelin brand worldwide footprint, through its always-on line of services and solutions for major global brands.