TOTAL re-brands to reflect renewed global ambition
For progressive global companies, staying competitive means making strategic shifts from time to time to keep abreast of fundamental changes in the defining ideas or beliefs of a particular period of history. For Total, with its 105,000 employees in 130 countries the time had come to embark on a journey to reinvent itself as TotalEnergies, anticipating the unstoppable trend towards energy that is affordable, clean, reliable and accessible to as many people as possible.
To communicate this renewed ambition to the world, TotalEnergies needed a communication partner who could quickly scale up to meet the demands of such a large and exacting undertaking, given that the program would need to include comprehensive coordination between all key stakeholders, within a short period of time, and in strict compliance with new Brand Guidelines that themselves were still being finalised.
Hercules mobilized a strong team of 15+ talents in a short timeframe to make the project work. Sitting together in a dedicated “war room” and studio, the multidisciplinary squad was able to remaster and deliver dozens of assets daily over the sustained period of the project.
24/7 resource production capabilities were put into place and included high-end post-production, retouching, animation and motion design, print design a pre-press.
With its energetic services and solutions, Hercules will contribute to strengthening TotalEnergies global journey to put sustainable development at the heart of its operations and to become a major player in energy transition.