TOTAL re-brands to reflect renewed global ambition
For progressive global companies, staying competitive means making strategic shifts from time to time to keep abreast of fundamental changes in the defining ideas or beliefs of a particular period of history. For Total, with its 105,000 employees in 130 countries the time had come to embark on a journey to reinvent itself as TotalEnergies, anticipating the unstoppable trend towards energy that is affordable, clean, reliable and accessible to as many people as possible.
To communicate this renewed ambition to the world, TotalEnergies needed a communication partner who could quickly scale up to meet the demands of such a large and exacting undertaking, enabling comprehensive coordination between all key stakeholders, within a short period of time.
Hercules will mobilize a strong team of more than 15 talents to make the project work, will sit together in a dedicated “war room” and studio. The multidisciplinary squad will be expected to remaster and deliver dozens of assets daily.
24/7 resource production capabilities will be put into place, including high-end post-production, retouching, animation and motion design, print design pre-press.
With its energetic services and solutions, Hercules will contribute to strengthening TotalEnergies global journey to put sustainable development at the heart of its operations and to become a major player in energy transition.