Generic products do not have to look generic
Hercules shows how generic product communication doesn’t have to be generic.
For Sanofi’s Gem (General Medicines & Emerging Markets) products, we conceptualized and developed a new key visual and templates which convey the multifaceted nature of the product portfolio. The communication was aimed at medical professionals, and we wanted to put just as much care into gatekeeper communication as we would with end users. While our original work was created for print, the design was versatile enough to be expanded into digital formats, including landing page and online.