TAKEAWAYS FROM MANAGING AN AD CAMPAIGN DURING COVID.

Takeaways from managing an ad campaign in times of COVID.

Takeaway.com, the leading online food delivery marketplace in Continental Europe, with customers in 10 European countries as well as Israel, was primed to launch an extensive campaign advertising campaign in association with one of the world’s biggest sporting events, the EUFA Euro 2020 Football Championship.

Due to the COVID-19 outburst and subsequent cancellation of the Tournament, Takeaway.com was forced to cancel their campaign. Instead, the Brand had to quickly develop and launch a new campaign focusing on safety of delivery.

What should have taken months to plan and execute now needed to be done in mere weeks.

Hercules very quickly put into place a multidisciplinary team that worked 24/7 to support the last-minute launch of a new TV commercial and series of online videos across 10 markets.

The process involved coordinating copywriting in multiple languages, remotely managing VO recording sessions with voice actors across Europe and delivering multiple output formats as required by the various markets.

This highly collaborative process resulted in the delivery of 30+ TVCs and Sponsor Billlboards across 10 markets in just 5 days.

Localization excellence. The Hercules way.