Making medical packaging child-friendly
Guttalax is an adult laxative. Sanofi Russia introduced a new product extension: Guttalax for children. The client wanted the packaging to signal to parents that this product was formulated specifically for young patients.
Hercules’ creative team channeled their inner child and came up with a range of delightful characters. Our designs followed the brand guidelines set for the entire product line, but incorporated a youthful touch. The client ultimately chose the hippo character as the friendly face of Guttalax for children.