Hercules

The local re-telling of a global success story.

Bel is a major player in the healthy fruit and dairy single-serving portion snacking. Its international development draws on a portfolio of positive brands, which attract consumers in more than 120 countries.

The Company is guided by its mission to promote healthier, responsible and accessible food for all consumers worldwide, in more places, for more moments by offering them a range of healthy snacks and meal solutions that enable everyone to enjoy the dairy and fruit products goodness.

When Bel launched a new global campaign platform for their successful Babybel cheese product, they knew they needed the right partner to facilitate the transfer of the new storytelling and symbolism into local languages.

The risk to brands in such cases, especially where they have become an integral part of consumer’s lives, is that it’s possible for much of the spirit and meaning of the original storyline to literally become “lost in translation.”

Or worse, to attach controversial implications that do more damage than good.

Hercules worked with its team of in-market cultural specialists to ensure that the contemporary storytelling was not simply translated, but rather re-told in a manner appropriate to local colloquy.

Starting with the global campaign line, Hercules cascaded the communication into a larger conceptual storyline that encompassed all of the required objectives and touchpoints.

Hercules martialled the full power and flexibility of its multi-cultural, multi-disciplinary team, including all transcreation, localization and production services for all media into a single integrated to activate the new brand platform safely and successfully.

Locally relevant storytelling. The Hercules way.


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Hercules