Strengthening organization through a centralized setup
Sanofi, the number 4th pharma giant required high-volume multi-channel communication across 16 countries and using over 70 local creative agencies. Which meant duplicating work, slowing down production, diluting brand consistency and driving up costs. Hercules found a solution.
By regrouping localization and production work for all medias into a single hub, Hercules gave clients an easy, cost efficient production system. By introducing Pulse, our collaborative management tool and library, Hercules made finding and repurposing assets across all markets fast and easy. And finally, we built an international management team from 12 different countries, speaking 15 languages and acquiring understanding of 160 brands. By working with our creative team, Hercules produced compelling, legally precise and medically compliant work.
The shift to central online collaborative process enabled us to deliver 2600 print projects, increase creative quality, simplify Sanofi’s cross-market localization workflow and contribute to significant savings.