LAUNCHING AN INNOVATIVE TOOL FOR GLOBAL USAGE RIGHTS
Global brands handle thousands of assets for their campaigns and communication across dozens of markets around the world, and all at once. One thing is to thoroughly track and update usage rights (UR) to avoid extra charges on penalties, but can we also reduce the overall UR costs?
Based on years of experience, Hercules developed a proprietary tool – Global Usage Rights Management – its main benefit is to significantly increase UR cost efficiencies. It enables the Hercules expert team to follow global clients’ strategies while reflecting their specific local needs. They optimize UR contracting by tracking, analyzing and planning assets UR and associated costs, thus achieving the best global/local contractual terms.
The tool enhances Hercules capabilities to track automated expiries and generates comprehensive dashboard reporting. All client assets are being properly licensed across all local markets and media, avoiding any uncovered airings.
Hercules Global Usage Rights Management tool provides total control over clients’ assets all around the world, while enabling strategic planning and cost allocation. Ultimately it saves substantial cost.