Hercules launches its global usage rights management practice

Hercules launches a new global practice for helping global advertisers optimizing Usage Rights Management, from masters negotiation to geographical, period and channels extension.

Many global clients have complex relationships to manage with far too many suppliers and third-parties providing little transparency for masters negotiation, little accuracy with regards to renewals and extensions – not mentioning poor processes leading to potential penalties and reputational risk for airing without valid rights.

Hercules has developed an end-to-end solution relying on an experienced team with a successful track-record, best in class contract template and guidelines and reliable processes. Starting with collating all UR data and contracts from global agencies of record (AoR), local agencies and production partners, which may add up to hundreds of third-parties. Engaged then in buyout negotiation and guidance on UR contractual compliance and coverage (media, markets and options).

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